The Unapologetic Truth:

I’ve been considering writing a post like this for a while – an insight into what life is really like as a ‘business owner’, what it means to be the ‘boss lady’ and how exactly it impacts on your life. I’ve spent so much time reading inspirational stories from people who made it, the classic ‘something from nothing’ story. You see images allover Pinterest of glamorous lifestyles and sleek office spaces, all the more shaping our idea of what life must be like when you’re own boss. But my experience could not be further from that, which is why I wanted to give a small insight – the untainted, unfiltered, unapologetic truth.

White Dirt was like a light at the end of the tunnel for me. It was a reason to escape, an excuse to remove myself from the increasingly suffocating situation I was dealing with at home. It became an opportunity to prove to myself that I was as worthy as I knew I was and to prove many un-supporting individuals wrong. I wanted to create something that was mine and I was prepared to stop at nothing to get there.
But what exactly has stopping at nothing become?


It means working 6-7 days a week.
It means choosing to put your (already minimal) salary entirely back into the business.
It was about compromising aspects of my independence in favour of cutting costs.
It’s paying for Business Rates rather than boxes of bleach; & making appointments with mentors instead of nail technicians.

I spend numerous hours staring at spreadsheets and bank balances, with many a sleepless night wondering if the leap of faith was a little too optimistic. Did you know that on average, 3 out of 4 start up businesses fail? And that 70% off them don’t start to see profits until after 2 years? Giving up your whole life and relocating away from everything and everyone you know, based on those statistics, is a pretty daunting prospect. Will and I decided to take the chance, because life is short and the opportunity was presented to us – right place, right time and all that. But although I don’t regret a single decision I made, I was totally unprepared for the amount of work, energy, confidence and stamina that was required.
In my opinion, most businesses probably fail because their figureheads lose patience and passion.


In many ways, this shop is like my child.
It requires constant love and attention, to make sure that it thrives and grows with every opportunity.
It needs nurturing and encouragement to allow it to succeed and achieve in every aspect.
There are times when it will test you to your limit and moments where you will despair.
During it’s early stages, it will consume your being and take away your social life; but you know that as it grows, so will it’s independence and it’s ability to stand on it’s own two feet without you.
And at the end of the day, unless you’re willing to be a good parent, you can not expect to have a good child.



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